Friday, April 17, 2009

McKinsey report on cloud computing and some search data from Compete on netbooks

McKinsey: 'Cloud Computing' Overhyped, Still Too Expensive
"Is the whole "cloud computing" craze overhyped? Here's one clue it might be: Lots of companies are boasting about how they're cloud computing players, but there's still no real definition of what cloud computing is. In a new report, "clearing the air on cloud computing," McKinsey deflates some of the claims made about the cloud, saying the buzz is disconnected from reality and the promised cost savings just aren't there yet. But the news isn't all bad for cloud computing players: Startups and small-to-medium sized business can see gains by 'going cloud' that still elude big business." Read more on the Silicon Alley Insider.

Netbooks: Searching along a converging frontier
"Depending on your vantage point, a netbook might look like a small laptop or a large Smartphone. Below chart from Compete shows the top 10 sites that people were directed to after going to a major search engine and looking up a term that included the keyword ‘netbook.’ The sites are ranked by the percentage of all traffic generated by searches including the keyword ‘netbook’ that went to a particular site. So these ‘netbook’ searchers are going to retail and manufacturer sites, but many are visiting third party review sites, blogs and information sites like Wikipedia to learn more about the devices, likely because heavy marketing and media reports on netbooks are a relatively recent phenomenon." Read more on the Compete blog.

Tuesday, April 14, 2009

Viral videos

For some of the latest viral videos sponsored by advertisers, check out the Ad Age Viral Video Chart. Hope you enjoy the videos!