A recent video by Advertising Age on wikis.
Marketers have begun to explore wikis as a new approach to product promotion. But, several flaws in marketers' thinking often causes their wikis to fail, says Jimmy Wales of Wikipedia to Ad Age. Wales now has a second site, Wikia.com, which has become a universe of thousands of wikis with more than 500 million page views a month and has growing stable of blue-chip advertisers.
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Research news and insights from IMRO into online research, Internet trends and emerging technologies
About this blog
This is the official IMRO (Interactive Marketing Research Organization, a division of MRA) blog for sharing the latest news and insights on Internet trends, online research and emerging technologies. The blog was created and is managed by Birgi Martin. The opinions expressed here are his alone, and not those of Google Inc., his current employer. All are welcome to contribute to or comment on this blog.
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About Birgi Martin
A member of IMRO's leadership, Birgi Martin has been involved in the initiatives for the development and dissemination of online marketing research concepts and practices. Prior to joining Google, he was the Research Development Director at Lightspeed Research, a WPP Company. Birgi pursued his Ph.D. in Marketing at Bocconi University in Milan, Italy and partly at MIT Sloan, where he worked as research fellow at the MIT Center for Digital Business. Click here to contact Birgi.