"With a price tag of up to $100,000 a second, companies that bought ads in Super Bowl XLIII are banking on buzz. NBC sold spots up until the last minute, convincing marketers that even in a harsh economy, Super Bowl ads can help build a brand and drive sales. The network scored several first-time sponsors, including Mars’ Pedigree dog food, Denny’s and Cash4Gold.com. Advertising’s big game will play out over water coolers and across the Internet for days after the Super Bowl."
For an interesting review of the Super Bowl XLIII ads by experts for the Forbes magazine, visit forbes.com
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Research news and insights from IMRO into online research, Internet trends and emerging technologies
About this blog
This is the official IMRO (Interactive Marketing Research Organization, a division of MRA) blog for sharing the latest news and insights on Internet trends, online research and emerging technologies. The blog was created and is managed by Birgi Martin. The opinions expressed here are his alone, and not those of Google Inc., his current employer. All are welcome to contribute to or comment on this blog.
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About Birgi Martin
A member of IMRO's leadership, Birgi Martin has been involved in the initiatives for the development and dissemination of online marketing research concepts and practices. Prior to joining Google, he was the Research Development Director at Lightspeed Research, a WPP Company. Birgi pursued his Ph.D. in Marketing at Bocconi University in Milan, Italy and partly at MIT Sloan, where he worked as research fellow at the MIT Center for Digital Business. Click here to contact Birgi.