Marketer survey offers New Year cheer for MR
"Use of research will not decrease in 2009, say Marketing Executives Networking Group (MENG) members. A survey of marketing executives offers some New Year cheer for researchers – 78% say their use of market research will either stay the same or increase in 2009." Research Magazine
Economy weighs heavily on marketing execs for 2009
"Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking. They're more concerned about credit availability, housing markets, alternative energy and the trade deficit, according to a new study of top-level marketers." Advertising Age
Ad shops eye web space
"Firms Customize Digital Marketplaces to Stay in the Game. Madison Avenue took a back seat as technology companies created the tools to buy advertising space online. Now, major ad holding companies are developing their own systems." Wall Street Journal
Launch of ‘Digital Home Observatory’
"Competitive and market intelligence firm Strategy Analytics has launched a user experience research capability, which will explore purchase motivations, product satisfaction and barriers to the use and consumption of digital media." MrWeb Daily Research News Online
MRA predicts key legal issues for MR in 2009
"Auto-dialling of cellphones and online behavioral tracking are among the key areas raising legislative and regulatory concern for the research profession in 2009, according to a new forecast by the US-based Marketing Research Association (MRA)." MrWeb Daily Research News Online
Obama urged to overhaul consumer privacy law
'Privacy campaigners are calling for the Obama administration to introduce a comprehensive consumer privacy law that would cover behavioural ad targeting and online data collection." Research Magazine
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