Here are some interesting news from the industry. Have a great weekend!
Insight at the heart of new WPP
"Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell. Sorrell says this change of direction will move the company away from the business models of rivals such as Omnicom, IPG and Publicis, towards those created by Nielsen, IPSOS, GfK and even Thomson-Reuters and Bloomberg." MrWeb Daily Research News Online
Facebook launches polling ads
"Advertisers seeking to crack the code on reaching Facebook's growing audience have a new weapon in their arsenal: polls. CareerBuilder is the first advertiser to test a new ad format on the popular social network." AdWeek
Maverick CMOs try going without TV
"As the upfronts loom, many big brands—like General Motors and Citibank, for instance—are slashing their spending on television advertising out of necessity. But another factor to consider is the maverick CMO who is willing to spend a lot less on TV advertising or cut it out entirely." BrandWeek
Ex-ComScore execs bring analytics platform out of beta
"A new website audience profiling tool developed by two former ComScore executives moved out of beta today to challenge for supremacy in the online analytics space. The Crowd Science Demographics platform relies on website owners tagging pages of their site so that visitors can be randomly selected to take part in surveys. Questions cover basic demographics through to information on product usage and attitudes, and these are tailored to the particular focus of site or a given section within it." Research Magazine
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Research news and insights from IMRO into online research, Internet trends and emerging technologies
About this blog
This is the official IMRO (Interactive Marketing Research Organization, a division of MRA) blog for sharing the latest news and insights on Internet trends, online research and emerging technologies. The blog was created and is managed by Birgi Martin. The opinions expressed here are his alone, and not those of Google Inc., his current employer. All are welcome to contribute to or comment on this blog.
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About Birgi Martin
A member of IMRO's leadership, Birgi Martin has been involved in the initiatives for the development and dissemination of online marketing research concepts and practices. Prior to joining Google, he was the Research Development Director at Lightspeed Research, a WPP Company. Birgi pursued his Ph.D. in Marketing at Bocconi University in Milan, Italy and partly at MIT Sloan, where he worked as research fellow at the MIT Center for Digital Business. Click here to contact Birgi.