According to the Internet infrastructure company Akamai Technologies, news web sites saw about 5.4 million visitors per minute, making Obama's taking of his oath of office the fifth biggest web event. Akamai's Net Usage Index for News enables users to monitor global news consumption 24 x 7, seeing in real-time the impact of current events on online media consumption. Here is the 5 most watched online events since Akamai started its tracking (based on total visitors per minute) in August 2005:
1. Nov. 4, 2008 8,572,042 Barack Obama is victorious in historic presidential election
2. June 22, 2006 7,283,584 U.S. eliminated by Ghana in World Cup
3. Mar. 20, 2008 7,008,325 Day One of U.S. College Basketball 2008 Playoffs Coverage
4. Mar. 16, 2006 5,489,918 Day One of U.S. College Basketball 2006 Playoffs Coverage
5. Jan. 20, 2009 5,401.250 Barack Obama's inauguration
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Research news and insights from IMRO into online research, Internet trends and emerging technologies
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This is the official IMRO (Interactive Marketing Research Organization, a division of MRA) blog for sharing the latest news and insights on Internet trends, online research and emerging technologies. The blog was created and is managed by Birgi Martin. The opinions expressed here are his alone, and not those of Google Inc., his current employer. All are welcome to contribute to or comment on this blog.
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About Birgi Martin
A member of IMRO's leadership, Birgi Martin has been involved in the initiatives for the development and dissemination of online marketing research concepts and practices. Prior to joining Google, he was the Research Development Director at Lightspeed Research, a WPP Company. Birgi pursued his Ph.D. in Marketing at Bocconi University in Milan, Italy and partly at MIT Sloan, where he worked as research fellow at the MIT Center for Digital Business. Click here to contact Birgi.