According to a new analysis from Frost & Sullivan, the mobile social and content advertising market revenues could reach €2.18 billion (US$2.77 billion) in 2012 in Europe. Mobile content advertising, ad-based music, video, TV and games represent the major source of revenues.
cellular-news.com reports that the European mobile industry has extensively explored the use of advertising recently as a sustainable business model for mobile content, mobile messaging and other services. Despite being in the initial stage, these models have galvanised the industry. The level of confidence of the mobile communications and advertising industries in the potential of mobile advertising is very high.
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