Welcome to the IMRO Blog!

Interactive Marketing Research Organization (IMRO), a division of the Marketing Research Association (MRA), is the leading organization in the development, dissemination and implementation of interactive marketing research concepts, practices and information. Many research companies have joined forces in IMRO's working committees to develop and spread interactive research knowledge and standards. Today, IMRO welcomes you to its new meeting place for online research.

IMRO believes in collaboration, knowledge sharing and education to uphold the highest level of standards in research. IMRO has created this blog and invites everyone to discuss current topics in online research, as well as other issues related to Internet marketing such as audience measurement, advertising, and more. All are welcome to comment on the posts we have here on this blog. If you have any suggestions, let us know.