Last week's most viewed news on DRNO

Click on each item below to read the most viewed news on MrWeb.com (Daily Research News Online) last week.

LinkedIn to Provide B2B Sample
"Business networking site LinkedIn has launched a service to help market researchers and professional investors conduct research among its database of more than 30 million members. LinkedIn says approximately half this worldwide total are IT and business decision-makers. LinkedIn Surveys, a new offering from the LinkedIn Research Network, has already been used by six market research firms including consumer specialist OTX, to conduct B2B primary research among LinkedIn members. Professionals who participate in surveys are offered rewards such as gift cards or donations to a charity of their choice."

WPP’s TNS Deal Now Unconditional
"In the UK, WPP has announced that all the conditions of its offer to buy TNS have been fulfilled and that the offer is now unconditional. As of this afternoon, valid acceptances had been received by shareholders representing 95.54% of TNS stock."

WPP and Google Launch Media Research Grant Program
"Marketing communications group WPP and Internet giant Google have partnered to jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. In the next three years, the pair will contribute up to $4.6m to the new Google and WPP Marketing Research Awards Program, which will immediately begin reviewing grant applications from full-time faculty members at universities worldwide."

MPG’s New Modelling Tool Predicts Obama Victory
"Havas-owned MPG has developed a new social network modelling tool, Havas Media Resonance, which uses an agent-based algorithm to represent populations of consumers and predict their behavior."

WPP Income Up Despite Economic ‘Armageddon’
"WPP has reported a 16% increase in Q3 revenues to £1.7bn ($2.87bn), but experienced flat operating margin in the first nine months of the year. As a result of the disintegration in the financial markets, the group predicts that 2009 will be a ‘very tough year’."

Synovate Names New UK CEO and Hong Kong MD
"Jill Telford, Synovate’s CEO for Hong Kong, Taiwan and Korea, is moving to London in January to take up the post of UK CEO. At the same time, Brendan Shair will become Managing Director for Hong Kong."