The Marketing Research Association (MRA) and the Council For Marketing and Opinion Research (CMOR) have merged. By combining the capabilities and deliverables of the two organizations, the MRA aims to meet almost all the profession’s needs. The new body will maintain the name of MRA. View the press kit and the merger presentation for more information.
MRA is the leading and largest association of the survey and opinion research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses.
CMOR is a non-profit organization that promotes, advocates and protects the integrity of the survey and opinion research profession. CMOR strives to improve respondent cooperation in research and promotes positive legislation impacting the survey and opinion research profession.
IMRO, a division of MRA, is the association of researchers dedicated to providing an open forum for the discussion of best practices and ethical approaches to research being conducted via the Internet. Its objective is to be the primary source for interactive research information technology interests of business, consumers, education, government and other institutions.
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