Friday, December 19, 2008

IAB's biggest interactive news of 2008

Most will agree that the most important news in the year 2008 were the credit crunch and economic downturn that has dominated the news, a presidential election driven in part by the Internet and social networking, the rise of social networks as an interactive platform and the growth of mobile media. The Interactive Advertising Bureau (IAB) released the most important interactive stories and events of 2008, based on the clicks of the readers of its daily newsletter, IAB SmartBrief. Here is the top 10 list:
- Twitter 101 (The Washington Post, 5/1)
- Blogging yet? Don't bother (Wired, 10/20)
- Mary Meeker on the state of the Internet (The New York Times, 11/5)
- Letterman's McCain tirade get 3.5M hits on YouTube (Advertising Age, 9/30)
- Experts weigh in on SEO myths (iMedia Connection, 6/30)
- Panel: The future of widgets (ClickZ, 3/24)
- Click rate for fake ad soars (Philly.com, 6/7)
- Newspapers are troubled, but online aggregators are flourishing (Reuters, 8/28)
- Research points to value of online display ads (The Wall Street Journal, 9/19)
- BusinessWeek's "25 Most Influential People on the Web" (BusinessWeek, 9/29)