QA's crime cutting research wins industry award
"QA Research's qualitative study designed to cut crime levels through interaction with former offenders scooped the top prize for public policy research at the Research Awards. This year's Research Awards, hosted by the Market Research Society in London, saw the debut of the New Consumer Insights category. The winners were Vodafone and Mesh Planning for developing a new product to tackle the challenges of an increasingly fragmented media." Brand Republic
Mediaplex Launches Ad Targeting Tools
"Ad technology firm Mediaplex has released Dynamic Behavioral Targeting, a suite of products enabling advertisers to differentiate and segment customers from prospects based on their prior activity, and serve the most appropriate message. The system allows marketers to define their own optimization criteria and then measure and evaluate the performance of the creative element to automatically serve up the best performing ads." MrWeb Daily Research News Online
Tesco predicted to become world's second largest retailer
"Tesco is set to overtake Carrefour in global turnover rankings within the next five years, making it the world's second largest retailer after Wal-Mart. The latest data from food and grocery research firm IGD predicts that Tesco will grow at a faster pace than French retailer Carrefour, with forecasts suggesting a growth rate of 11% for Tesco between 2007 and 2012, compared to 7% for Carrefour." Brand Republic
AHAA Forms Online Measurement Task Force
"In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee, AHAA Online Measurement Task Force, to lead an initiative designed to deliver more precise online Hispanic market research data." MrWeb Daily Research News Online
Grant to Fund Virtual World Research
"In Singapore, market research firm The Kalypso Agency has been awarded funding to analyse online virtual worlds, as part of a 5-year $500m incentive programme to transform ideas into ‘breakthrough’ products. Kalypso aims to combine actual behavioral data with marketing metrics to help businesses evaluate their investment in virtual worlds." MrWeb Daily Research News Online
German agencies told to provide callback number
"Research associations in Germany have introduced a guideline stating that research agencies should provide phone survey participants with a callback number. It is hoped the move will help legitimate survey firms to differentiate themselves from sales and marketing callers operating under the guise of research." Research-live.com
TNS buys remainder of Brazil's InterScience
"TNS, now part of WPP Group's Kantar, has acquired the remaining 37% of the shares in TNS InterScience, one of Brazil's leading market research businesses. TNS has held a majority interest in TNS InterScience since 2005 and now owns 100% of the company." Brand Republic
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