In Lean Times, Online Coupons Are Catching On
"On the Internet, nothing travels faster than a tip on how to score a bargain. Especially in an economic downturn. With online retail sales falling this month for the first time, Internet merchants are offering steep discounts to anyone willing to punch in a secret coupon code or visit a rebate site for a “referral” before loading up their virtual cart. Some online shoppers are so good at this game that they almost never buy anything at full price, making them the digital era’s version of bargain hunters who used to spend hours clipping coupons to shrink their grocery bills." The New York Times
Car Makers Take Case to the Web
"When times were better, American automakers were known to be early adopters of new digital marketing techniques to promote their vehicles. Now, with the U.S. Big Three in turmoil, executives at Ford, Chrysler and General Motors are now turning to the Web to lobby for billions of dollars in federal aid. The Wall Street Journal reports that the American automakers have launched a series of campaigns on sites like Google, YouTube, Facebook, Twitter and various blogs to make their case for a bailout." The Wall Street Journal
Future Laboratory launches LS:N online lifestyle network
"The Future Laboratory has launched LS:N Global, an online consumer insight and inspiration network for the lifestyle sector. The network has been created to look at what's next in consumer thinking and to consider how this is set to impact on the way retail brands will be developed, designed and marketed in the future. The LS:N Global site, designed by Made Thought, consists of sections including Seed, Trends, Insight, Innovate, Inform and Inspire." Brand Republic
Nielsen Online partners with Net-Metrix in Switzerland
"Nielsen Online is teaming up with Net-Metrix to provide standardised online research data for the Swiss internet market, starting next year. The new internet measurement panel, known at 'Net-Metrix-Tracking - powered by Nielsen Online', combines two existing panel products, NetView from Nielsen Online and Net-Metrix-Tracking from Net-Metrix." Brand Republic
MySpace streams video on mobiles
"MySpace Mobile users can now access MySpace video content from their video-enabled mobile devices. The move makes MySpace the first social portal to launch video streaming for mobile. The MySpace Mobile site (m.myspace.com) receives approximately three billion worldwide page views per month with more than 10 million monthly unique users." Brand Republic
Ball State Launches $17.7 Million Emerging Media Initiative
"Ball State University unveiled a major initiative designed to advance the study of emerging media and to better prepare students for careers in a rapidly changing digital economy. The program, backed by $17.7 million in funding over the next five years from a combination of institutional and private sector sources, is another in a series of commitments the Indiana state university has made to become an area of academic excellence for the media industry." MediaPost Online Media Daily
Facebook Aims to Extend Its Reach Across the Web
"Facebook, the Internet’s largest social network, wants to let you take your friends with you as you travel the Web. But having been burned by privacy concerns in the last year, it plans to keep close tabs on those outings. Facebook Connect, the company’s new feature, allows its members to log onto other Web sites using their Facebook identification and see their friends’ activities on those sites." The New York Times
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