Updates from MRA

Marketing Research Association (MRA) Launches Internal Review Program
MRA has created and launched a research company review program designed for providing transparency in online research. The MRA Review Program will vet and standardize online sample providers, it will create a clear understanding of panel supplier practices as they relate to data quality. Click here to access the MRA Review Program.

Marketing Research Association to Close Professional Researcher Certification Open Enrollment December 31, 2008
MRA will close Professional Researcher Certification (PRC) open enrollment on December 31, 2008. The unveiling of Certification 2.0, the second generation of the prestigious program, was introduced July 1, 2008. PRC's main goal is to encourage high standards within the marketing research profession, to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development.

Marketing Research Association Releases Special Edition of Alert! Magazine
MRA has released a special edition of Alert! Magazine dedicate to addressing the issue of quality in online research. The question of data quality with online research has been challenged over the years. Early in 2007 MRA began discussing the various options for resolving the viability issue. It was concluded that online research when done well and applied appropriately was a solid and effective research method.