More from the industry

Text message marketing to increase
"Nearly 60% of U.S. mobile subscribers use text-messaging on a regular basis, with 16% recalling some form of advertising while texting, according to new research by Nielsen Mobile. Given the growing popularity of text messaging, Nielsen says cell users can expect to see more short-code marketing. So far, marketers have used text messaging in various ways ranging from conveying basic information to rewards programming to couponing, according to Nielsen." Online Media Daily

13.5 billion Web videos viewed in October
"In October alone, 13.5 billion Internet videos were viewed, a 45% increase over the same month in 2007, according to comScore's Video Metrix. Google, with its YouTube, had the most views, followed by Fox Interactive's MySpace, Yahoo!, Microsoft and Viacom Digital." MarketingVOX

More users embracing new technology in developing world
"Media hardware such as DVD players and gaming consoles is more heavily used by people in Western countries, while newer technology such as video-enabled handsets is being embraced in developing countries, especially those in Asia, according to the biannual Nielsen Global Online Consumer Survey." The Hollywood Reporter

Recession can be catalyst for growth
"Interpublic research group Magna released a report Friday suggesting steps that marketers can take to propel growth during the recession, including making more cross-platform deals and looking for opportunities to drive down rates. It also advised that marketers seek to build awareness while blocking competitors in the process." Marketing Daily